We didn't want to build a business that meant nothing. I experienced this firsthand when I began mine. I saw that companies cared more about quick deals than helping people. I didn't want to be like that, so I started to share stories. People loved it; they could relate because they were going through similar things. ...

Sharing my own stories made people understand me better and stay loyal to the company. That's how I turned my business into a multimillion-dollar operation by focusing on real connections over numbers. The business grew, and I couldn't keep writing my own stories. I tried to find someone to take over marketing, I tried different agencies. They just didn't get it; they all cared about metrics, likes, and follows, missing the real connection. So I persisted in doing it myself. Then, I had an influx of messages from other business owners asking if I could do the same for them. I just couldn't.Then my wife found Serena's profile on social media. She was impressed by Serena's stories and connections. She said, "This is exactly what you've always done well—using stories to genuinely connect with people." I checked her page and saw she understood the power of storytelling, just like I did. So, I reached out, thinking we could make a great team. I believed combining our approaches could help many businesses understand the impact of storytelling. That's how we co-founded Melo—to show businesses the transformative power of sharing values-driven stories.You know when you start a business, it's exciting; you're pumped up because of your audience and the value you want to offer. It's that fresh business energy. But with time, it turns into just transactions, and that doesn't feel good. You start getting tired, disappointed, and lose sight of why you started. The Melo storytelling process is a reminder of your initial spark. It's not just about selling products; it's about connecting with your audience, earning their loyalty. When you embrace that story, you bring back the energy and joy from the start. Your story holds your values. Integrate them into your work, making them non-negotiable. This strengthens you, defines your business, sharpens focus, deepens connections, and guides your direction.